After a lengthy pitch process, restaurant chain Hog’s Breath Cafe has appointed BCM Group as their integrated creative and marketing services agency.
As part of the agency’s mission, BCM Group will lead all group marketing with the goal of driving brand rejuvenation and business growth across the national restaurant chain. The company plans to expand its current count of 38 restaurants with a number of new restaurant openings over the next 12 months.
BCM Group, Partner and Managing Director, Phil McDonald, said: “It is a huge vote of confidence from Hog’s Breath to have been appointed to their outsourced marketing team. Our full-service, creative and media-driven model allows us to step in and deliver real value from day one. On top of that, it’s also a wonderful opportunity to help rejuvenate a classic Australian brand with new creative thinking.
As part of the agency’s scope, BCM Group will provide sales promotion, product development, media, creative and digital management to support renewed interest in growth, as well as a full range of marketing and business consulting services.
Hog’s Breath Australia CEO Steven Spurgin said: “We are very pleased to partner with BCM Group and begin a new chapter for the Hog’s Breath brand as we continue to grow and open new restaurants. . We are very proud of the experience and products we provide to our loyal customers, and we look forward to welcoming even more Aussies to a Hog’s Breath café.”
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