BeIN Media Group renews NBA rights in MENA region

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The games will be broadcast in Arabic, English and French, while beIN will also broadcast seven additional live games each week on NBA TV, the league’s dedicated 24/7 channel.

BeIN Media Group has extended its rights to NBA games in the Middle East and North Africa, as part of a multi-year agreement.

The multi-year extension of their existing broadcast rights and digital rights agreement will see the broadcaster broadcast more than 400 NBA games live each season in the MENA region. The renewal builds on beIN Sports and the 14-year NBA collaboration to broadcast games to the region.

As the NBA’s exclusive broadcast partner and online destination in the MENA region, beIN Sports will broadcast live NBA games and league highlights in Arabic, English and French, including Christmas Day games, NBA All-Star, Martin Luther King Jr. Day. , NBA playoffs, conference finals and finals. BeIN Sports will also broadcast seven additional live games each week on NBA TV, the league’s dedicated 24/7 channel.

Viewers in the region will continue to have access to video highlights, news, stats, scores and original digital content in Arabic on the NBA’s official online destination.

Commenting on the deal, Elsa Memmi, NBA EMEA Vice President, Global Media Distribution, said, “By extending our partnership with the beIN Media Group, we will continue to bring the excitement of the NBA to our passionate fans across the Middle. -East and North Africa. BeIN Sports’ unmatched footprint will provide fans with extensive NBA language coverage and help us continue to expand our presence in the region. We are delighted to continue our valued long-standing partnership with the NBA. “

Mohammad Al-Subaie, CEO of beIN MENA, added: “As we prepare for the biggest year in beIN history – broadcast the FIFA World Cup Qatar 2022 live and exclusively in the MENA region and in France – these are partnerships with popular sports leagues. like the NBA which continue to allow us to bring the best variety of global sports to our millions of subscribers and viewers. We look forward to delivering all the slam dunks and thrills to our viewers for years to come. “

BeIN Sports is also the exclusive broadcast and digital partner of the NBA in France and was the presenting partner of the NBA Paris Game 2020, which featured the Charlotte Hornets and Milwaukee Bucks playing in the NBA’s first regular season game in France in January 2020.


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