Diageo and Delhi Duty Free launch online whiskey store


Diageo’s global travel arm has launched its most advanced online whiskey store to date in partnership with Delhi Duty Free.

Installed on the Delhi Duty Free website, the new hub aims to meet the growing demand for e-commerce channels in retail, allowing users to explore the Diageo wallet and organize in-store pickup. The site also hosts dedicated brand pages for uses to explore.

Delhi Duty Free is Diageo Global Travel’s first partner to offer a whiskey shop housing recommended single malts – including The Singleton, Talisker and Johnnie Walker – with their own brand pages featuring product descriptions, tasting notes, exclusive video content and recipes.

The site also includes travel retail whiskeys available exclusively through Duty Free and a gift guide section, as well as the Diageo Travel Retail ‘What’s Your Whiskey’ gaming platform, which uses artificial intelligence to match consumers. to their perfect drink.

Eduardo Barp, Managing Director of Diageo Global Travel, said: “I am delighted that by working with Delhi Duty Free and its associated agencies, Diageo Global Travel has been able to collaborate in creating these seamless online brand experiences that will play a key role in driving digital connectivity.

“As part of our recently unveiled category strategy, we are proud that this latest development further enhances our growth pillars, including ‘year round giveaways’ and ‘enabling flavor exploration’ in particular.

“Consumers are always on the lookout for new shopping experiences and we believe this advanced online store will provide an easy but enjoyable shopping path for whiskey enthusiasts and newcomers to the category. “

A spokesperson for Delhi Duty Free Services said: “Due to the pandemic, travelers are no longer spending time browsing in-store and are turning to more planned purchases, with consumers researching online in advance. and buying from click and collect services Delhi Duty Free has always invested in experiences, so it was important for us to provide an engaging and experience-driven way of shopping.

“The goal of the new web pages is to offer visitors a simple yet exciting way to purchase whiskey from Diageo’s top-selling portfolio. The teams at Diageo and Delhi Duty Free conceptualized the development through a collaborative process. , and we are incredibly proud to be the first distributor traveler to develop such an interactive whiskey store in partnership with Diageo.

Learn more about delhidutyfree.co.in/diageo-store/whats-your-whisky-saveur.

August 6, 2021 – Bethany Whymark

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