Digital Transformation Marketing Trends to Watch in 2022

It’s 2022 and you’re in the digital age. Marketing demographics have changed dramatically over the past couple of years, especially with the outbreak of the COVID-19 pandemic. Now, this is not an option but a must to build your company’s strong digital presence. Again with each coming year, digital marketing becomes more complicated with new emerging social channels, changing regulations, automation and personalization and many other business trends. So it is obvious that you can find huge interest in digital marketing trends and innovation every year. The year 2022 is not exceptional.

So, if you are a business owner, whether small or large, start-up or medium-sized, you will find that there are many new and exciting digital marketing trends that will help your business stay competitive and grow. your business more efficiently. in the digital platform. For example, artificial intelligence development services have become the heart of business these days as the latest trends in digital marketing.

So, if you want your online business to navigate the digital age properly, use the latest digital marketing trends.

According to Statista, investments in digital transformation technologies are expected to exceed $1.8 trillion by 2022.

When it comes to investment priorities for 2022, which technology should companies prioritize and why?

Here is an overview of what to expect in terms of digital transformation in 2022. The objective of this blog is to examine the most critical aspects of digital transformation and how companies can use them to their advantage in the competition between leaders and laggards.

5G and IoT trends

Mobile networks’ 5G, or fifth generation, was unveiled in 2014. New features of 5G include multi-peak data speeds with minimal latency and better user experience, as well as higher network capacity. With 5G and edge computing working together, exciting new developments are on the horizon. IBM, for example, will provide cloud services to Verizon and Telefonica to support 5G network operations. Using AI, drone-initiated inspections, and video inspections, typical tasks will be automated while avoiding network issues. It is a kind of low-code development which is becoming more and more popular.

Here are some examples of 5G Iot applications:

Connected cars: Using 5G’s low latency and high bandwidth, cars will be able to store and start two-way communication. Thanks to advances in shipping and logistics, shipments can be traced with ease and accuracy. Improving the customer experience will allow for more accurate delivery schedules.

A 5G link will allow remote monitoring of patients from any location. Medical practitioners can also help anytime and anywhere, regardless of where they are physically.

The Zero-Trust Security Model

The Zero Trust security model is based on strict access controls and trusts no one by default, even those already inside the network perimeter. It is one of the most widely used security models.

Many organizations are already gearing up and moving towards a cloud-based, trustless security model. It’s the
Low code development which is increasingly popular. Trust, authority and brand reputation will be established through the new security solution, as well as the start of secure business relationships. A zero-trust approach is used to ensure the security of all of the above (applications, data, and even infrastructure).

Software 2.0 becomes the most popular

In software 2.0, a requirements document is used to produce source code that does not require the intervention of a human programmer. Use Deep Learning (DL) to help build neural networks that are essential for automating code writing. DataOps and MLOps (Data Operations and Machine Learning Operations) are still in their infancy. Thus, companies will have to acquire these skills to implement software 2.0.

With the help of DataOps, organizations can improve the quality of their data and the efficiency and accuracy of their analytics operations. When it comes to machine learning operations, MLOps is part of DataOps which focuses on improving machine learning operations and automating and understanding business goals.

Data Fabric Uses and Popularity

According to MarketsandMarkets, the global Data Fabric market is expected to reach USD 4.2 billion by 2026. What is Data Fabric and how does it work? Gartner uses a unique metaphor to define Data Fabric. If you have a self-driving car, consider these two scenarios:

To continue the journey, the driver must regain control of the vehicle when the self-driving functions are deactivated. Self-driving functions kick in and make the required course corrections when the driver loses concentration.

Like the data fabric, that’s how it works. To produce suggestions that improve the efficiency of data teams, the help of textiles (if necessary). Once the data experts are happy with the automated price adjustments they are getting, the leverage can be transferred to the data fabrics. Data teams can delegate expensive tasks they would otherwise have to perform to data structures to make their jobs easier.

Hyper-automation models

Thanks to hyper automation, many businesses and IT tasks can be automated to a great extent. Any type of robotic automation, low-code/no-code implementation, or use of artificial intelligence and machine learning is on the minds of business leaders.

Examples of efforts focused on hyper-automation include those listed below:

Deloitte reports that over 93% of organizations plan to implement RPA by 2023. The use of software robots to perform repetitive tasks at work is known as Robotic Process Automation (RPA). RPA helps speed time to market, reduce costs, and increase the scalability of organizational operations.

Low level coding platforms

The software can be built using a low-code platform by simply dragging and dropping elements. Since no prior coding knowledge is required, even non-technical users can take advantage of this cutting-edge platform. With AI development services, the proper support is assured.

Core Coding Platforms

Using low-code technologies can also facilitate API integrations, which enable easy connections without the need for engineers.

An example of a low-code platform: A low-code platform, Airtable makes it easy to build apps with drag-and-drop simplicity. With a current market cap of $11 billion, it’s clear that low-code platforms are becoming more popular and widely used in the workplace.

Correctly expressed total experience

“Total Experience” is a word that refers to the combination of user and customer experience (UX), as well as customer and employee experience (CX).

These days, you can find customer relationship management and customer experience management software in a wide variety of forms and configurations. Disruptive apps that meet the needs of consumers and employees are sure to emerge as Texas continues to grow.

Everything as a service (Xaas)

Customers can get virtually anything they want with this new digital transformation trend, also known as “Anything as a Service”. It promotes the idea of ​​providing “as a service”. SaaS, PaaS, and IAS are just a few of the fundamental cloud service models that are included, but several others are not.

Christmas models

“Servitization” is the provision of a combination of products and services in a single package – is also possible with XaaS. Amazon’s Alexa, which provides AI-based services in addition to mobile physical products, is a basic example of servitization.

Generative AI models

It is a branch of artificial intelligence called “generative AI” that uses existing knowledge to generate new works that are similar but unique to the originals.

According to research, generative AI will generate 10% of all data by 2025, up from less than 1% today.

The growing use of cloud AR

Augmented Reality Cloud (AR Cloud) is a 3D digital representation of the real world produced using the spatial properties of the environment. A “digital twin” of a physical space allows users to interact with each other in real time and share their experiences with others.

AR Cloud is expected to have a $102 billion market in the United States by 2024, disrupting the entire AR value chain.

Technology companies such as Apple, Facebook, Amazon, Google, Visualix and Scape are increasing their investments in AR Cloud, although the maturity of 5G networks will define the success of the technology.


Due to a company’s use of digital technology, organizational digital transformation (ODT) will help disrupt while increasing revenue. 5G, IoT, Zero-Trust Securing, Software 2.0, Data Fabric Hyper Automation, Whole Experience, Everything as a Service, Generative AI and AR Cloud were the nine themes suggested by the digital transformation market forecast reports. Innovation and the development of a Unique Selling Proposition (USP) that helps measure ROI are the ultimate goals, regardless of the technology used.

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