Fabric hires Amazon veteran Craig Berman to oversee corporate marketing
Former Amazon VP of Global Communications to Lead Public Relations, Content and Social Media as Fabric Grows as Leader in Headless Commerce
SEATTLE, January 5, 2022 / PRNewswire / – Fabric, a headless commerce platform designed specifically for growth, today announced that Craig berman is in the process of changing his role from outside advisor and joining the company as Senior Senior Vice President of Corporate Marketing. Berman will be responsible for public relations, social media and content creation, reporting to the Director of Marketing karen brewer.
Prior to joining Fabric, Berman spent nearly 15 years at Amazon building and leading the Global Communications team. At that time, he turned a very small team into a PR powerhouse, launching new businesses (Amazon Prime, Amazon Go, many others), new geographies (Italy, India, Mexico, China) and new innovations (Kindle, Fire, Echo and more) while strengthening Amazon’s reputation as the most customer-centric company on the planet. Additionally, he was responsible for public relations and advertising for Prime Video / Amazon Studios, launching some of the most entertaining and provocative programming among streaming services and helping Amazon become the first streaming service to win an Oscar for. Manchester by the sea.
“I am delighted to join a group of like-minded individuals who have spent their careers building many of the digital commerce platforms used today,” said Craig berman. “And because we’ve all been in the shoes of merchants, we understand the current limitations of existing platforms. The fabric is leading the headless revolution and the real winners will be consumers, who will benefit from enhanced shopping experiences across the internet. “
Berman joins Fabric during a period of massive growth in the number of customers and partners and rapid product development. The company has raised more than $ 153 million in funding since he came out of stealth november 2019 and attracted top talent from Amazon, Google, HPE and Twillio. Fabric recently strengthened its broad portfolio of digital commerce products by launching the Fabric Marlet, an end-to-end dropshipping-based solution that automates the creation and operation of organized digital marketplaces for brands and merchants.
“We have an amazing story here at Fabric, and having worked with Craig for years at Amazon, I know he’s the right person to help us tell it,” said Faisal Masud, CEO of Fabric. “Digital strategy dominates C suite conversations as companies realize that legacy old platforms aren’t delivering the ROI they promised. Fabric is inventing the future of commerce – a flexible, headless platform that delivers modern customer experiences, is easy to implement, and delivers both top and bottom. We truly represent the end of the reconfiguration. “
About the fabric
Fabric is the headless commerce platform designed specifically for growth. Customers like BuildDirect, abc carpet & home, GNC and MSC trust Fabric for its open, modular design that gets them up and running in weeks without having to switch platforms. Fabric is a force multiplier on existing technology investments from retailers that have been proven to triple digital revenues. Based at Seattle, Washington, the fabric is backed by Stripes, B Capital Group, Greycroft, Norwest Venture Partners, Redpoint Ventures, Sierra Ventures, Innovation Global Capital, Ascend Venture Capital, Expa and BC Partners. To find out more, visit https://fabric.inc.
North mission for fabric
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SOURCE Fabric Inc.