Fashion is officially Europe’s favorite thing to shop online

Fashion and clothing have been officially crowned Europe’s most popular categories for online shopping, according to the “Europe Clothing B2C E-Commerce Market 2021” report.

Designed to provide information on possible future industry developments, the report focuses on expected market values, consumer preferences and intentions, and technology trends.

According to the accompanying survey, clothing ranks first in future online shopping preferences in Spain and second in the UK and Germany.

In Russia, clothing and footwear was the dominant choice for cross-border online shopping, while domestic B2C e-commerce clothing and footwear was the second most important category in 2020.

Amazon, ASOS and eBay were also the most visited fashion websites in the UK, where B2C textiles, clothing and footwear e-commerce growth is expected to reach nearly a quarter in 2021 due to the country’s lockdowns. .

As you might expect, exclusively online retailers are also emerging as the number one choice for buying clothes online in European countries.

In Germany, B2C e-commerce sales in the clothing category posted the highest year-over-year growth in the first quarter of 2021, leading other categories.

Ukraine is also expected to experience a gradual acceleration in online clothing purchases over the next few years, with B2C e-commerce sales reaching over half a billion dollars by 2023.

You can find the full report at

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