Fast-Growing Premium Dog Food Brand Expands Distribution

LOS ANGELES, March 8, 2022 /PRNewswire/ — Jinxthe Internet favorite nutrition brand for modern dogs, today announced its premium line of croquettedental treats and chews are now available in nearly 1,000 walmart stores nationwide and online at walmart.com. By making its products available walmart customers, Jinx will expand its reach by offering a better-for-you tag and shelf-stable products to dogs of all breeds, ages, and sizes across the United States.


“Walmart is committed to meeting the changing needs of our pet parent customers and the expansion of Jinx into Walmart and Walmart.com stores is the latest initiative we’ve taken to demonstrate this,” said Melody RichardVice President of Pets, Walmart US “We are excited to bring Jinx to Walmart and continue to grow our assortment of high-quality products and services for the millions of customers who want the best for their pets.”

Jinx is now available at nearly 1,000 Walmart outlets, and with more than 90% of Americans living within 10 miles of a Walmart, more dog owners will have access to scientifically proven nutrition.[1] using premium quality ingredients at an affordable price.

“We created Jinx because we were frustrated dog parents who couldn’t find anything on the shelves that matched the dietary needs and changing lifestyles of our dogs,” says Terri Rockovitch, co-founder and CEO of Jinx. “We’ve redefined dog nutrition by creating functional, superfood-packed, better-for-you pet foods and treats that provide more balanced options. We’re excited to see Jinx products on Walmart shelves across nationwide and on Walmart.com so we can give more customers access to better food for their dogs.”

As the pet industry proves to be a booming, recession-proof consumer category with continued growth both domestically and internationally, the retail relationship with Walmart enables Jinx to evolve and meet the needs of changing consumer preferences and shopping habits. [2]. As Jinx expands its footprint from online to offline, a mass retailer like Walmart with a savvy shopper is an obvious choice for its premium product offering.

Founded by former Casper Mattress executives Terri Rockovitch, Samir Mehtaand Michael KimJinx recently closed a Series A funding round reaching over $28 millionenabling the company to expand its product portfolio to go beyond a direct-to-consumer model and attract high profile investors, including Chris EvansHalsey, Odell Beckham Jr., Will Smithand more.

The full line of premium Jinx pet products is available in-store and online at Walmart.com, including a superfood-based kibble ($10.88$45.88), limited-ingredient dental chews ($8.97)simmered jerky treats ($4.98$9.48), and freeze-dried meal toppings ($9.99). For more information about Jinx, please visit: https://www.walmart.com/search?q=jinx.

About Jinx: Jinx is a healthier alternative to dog nutrition, using superfood recipes with functional ingredients to make science-backed food, treats and toppings to provide balanced options for dogs of all breeds, all ages and of all sizes. Co-founded by members of Casper’s founding team and backed by celebrity investors, Jinx is more than just a dog food company: it’s a lifestyle brand for modern pets and pet parents. Learn more about ThinkJinx.com and follow Jinx on Instagram @thinkjinx.



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