Marquee Brands ushers in a new era of content with recipes fueled by chicory on Martha.com

NEW YORK, January 3, 2022 / PRNewswire / – Chicory, the leading contextual commercial advertising platform, today announced its partnership with global brand owner, distributor and media company Marquee Brands. Some recipes on Martha.com will now be powered by Chicory, allowing site visitors to purchase ingredients directly from the site using the “Get Ingredients” button in Chicory’s signature. Chicory is the first vendor of purchasable recipe technology to integrate with Martha.com.

“With Martha.com, we are focused on using digital technology to extend and enhance the values ​​that have made Martha Stewart one of the most trusted brands in the world,” said Neil Fiske, CEO of Marquee Brands. “We’re always looking for new ways to improve and simplify the shopping experience for our customers. Therefore, we are delighted to partner with Chicorée to integrate this new feature on our recipe pages. “

The Chicory and Marquee Brands partnership comes just after Marquee Brands announced the expansion of Martha.com, an online platform that includes housewares, kitchenware, recipes and more, with products designed and curated by world-renowned influencer Martha Stewart. As it expands, the site aims to bring products to life, making it easier to explore and purchase Martha’s favorite household choices.

“We are thrilled to partner with Marquee Brands in this new chapter for Martha.com and to be selected as their premier vendor of purchasable recipe technology,” said Chicory co-founder and CEO. Yuni Sameshima. “Together, we’re making life easier for buyers, taking them from inspiration to checkout in just a few clicks.”

Martha.com is one of over 1,500 sites offering chicory recipe technology. Its signature “Get the Ingredients” button is just one of many digital tools the platform offers to publishers, CPG brands, and grocery retailers looking to improve and drive the online user experience. the items to the shopping cart.

About renowned brands:
Marquee Brands is one of the world’s leading brand owners and distributors. Owned by investor funds managed by Neuberger Berman, one of the world’s leading employee-owned investment managers, Marquee Brands targets high-quality brands with strong consumer awareness and long-term growth potential. term. Marquee Brands seeks to identify brands in various consumer product segments with the goal of expanding their reach across retail channels, geography and product categories while preserving brand heritage and enhancing the ultimate consumer experience. Through its global team of professionals and partners, Marquee Brands monitors trends and markets to develop and manage brands in partnership with retailers, licensees and manufacturers through strategic planning, marketing and e-commerce. engaging and impactful. www.marqueebrands.com. In 2019, Marquee Brands acquired the Martha Stewart brand, which reaches approximately 100 million consumers each month across all merchandising media and platforms. Martha Stewart is the founder of Martha Stewart Living Omnimedia and America’s most trusted lifestyle expert and educator. Its branded products can be found in over 70 million homes and are increasingly found in retail in thousands of locations. Visit Martha.com.

About chicory
Chicory is the leading contextual commerce platform for GPC and grocery brands. His signature “Get the Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicorée partners with leading CPG brands such as Campbell’s and grocery retailers like Wakefern to deliver hyper-relevant ads to consumers as they plan their grocery shopping. As a purchasable recipe pioneer and contextual commerce expert, Chicory creates the digital tools to take grocery shoppers from inspiration to checkout with just a few clicks. Learn more about www.chicorée.co.

Contact:
Madeline Lenahan
Professional manager
[email protected]
(917) 463-3434

SOURCE Chicory


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