OneStopPlus Launches Made to Flatter, a Revolutionary Online Shopping Experience for Plus Size Women

The need for innovative tools that reinforce waist inclusion has never been greater…a huge percentage of plus size women misidentify their body shapes, preventing them from choosing clothes that fit and flatter their unique proportions. Our revolutionary technology solves this dilemma. (OSP), the premier online shopping destination for plus-size women, rocked New York Fashion Week a dozen years ago with the first-ever plus-size-only show. Now the retail brand known for pioneering a century of size inclusion is breaking new ground in the industry once again with the introduction of Made to flatteran innovative online shopping experience that aims to overcome the dilemma at the heart of every plus size woman’s online shopping frustration: finding clothes that flatter her unique figure.

Made to Flatter is powered by Shape & Style Intelligence (SSI), the Style Inclusive solution, an exclusive personalized shopping experience technology developed by OSP VP of Design & Style Zahir Babvani and his design team in collaboration with data scientists of OSP. An innovative first, SSI combines human intelligence, derived from OSP’s deep expertise in plus-size design and shape, with purpose-built, data-driven artificial intelligence (AI). The result is a revolutionary, curated shopping experience that brings fundamental design principles and decades of design expertise to every plus size woman’s DIY shopping experience.

A recent OSP survey confirms that a majority of plus size women continue to find online shopping difficult. “The need for innovative tools that enhance the inclusiveness of plus size has never been greater, but technology is not a one-size-fits-all solution,” says Babvani, who brought his passion for plus-size design to the retailer. online two decades ago and dedicated his heart and soul to developing the groundbreaking technology.

At a time when body shape shopping has become the norm, Babvani says most online body shape tools have failed because they use algorithms that are almost always based on the false premise that most of women understand their body shapes. “I discovered that a huge percentage of plus size women misidentify their figure, preventing them from choosing clothes that fit and flatter their unique proportions. Our breakthrough technology solves this dilemma by making the fundamental design principle of balance the star of the show and the centerpiece of the algorithm According to the OSP survey, only 44% of tall women understand the concept of balance when it comes to dressing. mission to correct this.

Customers can access Babvani’s Made to Flatter collections via a simple, three-step quiz which uses customer-tested shape illustrations to help women see their body shapes more accurately, as designers see them. They can then shop a huge range of head-to-toe outfits personally curated by Babvani across five occasion wear categories: casual, social, work, vacation and active.

According to Bill Bass, CMO of FULLBeauty Brands, Inc., OSP’s parent company, the algorithm infused by OSP’s designers was a huge research and development project that took months to build. “We set out to do something that no other online retailer has attempted to do for plus size women: build the designer concept of balancing her unique proportions into the customization model,” says Bass. “It’s about taking fashion inclusion to the next level for millions of women who rightly demand more fashion choices from retailers looking to serve them.”

Made to Flatter and SSI are the latest century of leadership in online retailer size inclusiveness. OSP has hair for over 5 million plus size women and has garnered 500,000 five-star reviews from its universal shopping cart of over 100 brands.


A leader in extended sizes and a pioneer in inclusive fashion,® (OSP) is part of the FULLBeauty Brands family of leading fashion websites for plus size women and tall and tall men. The retailer also offers home decor through its BrylaneHome brand. The world’s first and largest online shopping destination for plus size women, OSP offers a multi-brand approach, offering multiple price points and multiple styles, including the largest range of extended sizes on the market.® offers leading models of American and European plus size fashion, including Woman Within®, Roaman’s®, Catherines, Jessica London®, Ellos, Active For All, Shoes For All, Swimsuits For All, Intimates For All, BrylaneHome , KingSize and FullBeauty Outlet, collectively offering over 100 individual brands.

About the survey partnered with Kantar to conduct the online survey of 1,500 plus size women 14+, 25+, in September 2021. The margin of error for this study is by +/- 3%.

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