Online used-car retailers shift to mainstream cars

CARY, North Carolina –

These days, you’re bound to find “pop-up” events that range from holiday markets to yoga classes.

You can now add the sale of your car to this mix.

Online used car e-commerce platform Shift was set to hold a “Car to Cash” pop-up event in the Los Angeles area last weekend to acquire cars from consumers.

The event, which was to take place at Santa Anita Park in Arcadia, Calif., offered consumers the opportunity to have their vehicles appraised (without obligation) and possibly purchase them.

Shift was bidding on eligible vehicles with less than 100,000 miles on the odometer.

“We’ll look at your car, noting all its bells and whistles, then make you an offer based on thousands of data points, including your local market demand,” the company said in a blog post about the event.

Consumers selling their car on the spot received a $400 bonus (in addition to the digital payment for their vehicle) and $25 in Lyft credits for the ride home.

“Now more than ever, there is incredible demand for used vehicles, especially as new cars are increasingly hard to come by,” Shift President Jeff Clementz said in a statement. hurry. “We are thrilled to bring Shift’s mission to life with our first Car to Cash event in Los Angeles, and to make the car selling experience easier, more convenient and more accessible for consumers.”

Shift Co-Founder and Co-CEO George Arison added, “Shift already provides a superior online experience for customers looking to sell their cars. We’re excited to bring an even more streamlined version of our one-stop shop in Los Angeles.

Shift isn’t alone among online used-car retailers aiming to buy cars from consumers.

In his upcoming return to Super Bowl commercial next month, Vroom will turn its attention to the consumer experience of selling used cars.

Through a Broadway-themed spot titled “Flake the Musical,” the company will explain how “selling your vehicle can now be as easy with Vroom as buying one,” it said in a press release. .

The 30-second spot, which will air during the fourth quarter of Super Bowl LVI on February 13, is designed to show the “roller coaster of emotions” involved in selling a vehicle on a peer-to-peer site. , especially when the would-be buyer backs out of the deal.

“Now is the perfect time to sell a vehicle with used car prices at record highs. However, the process can be overwhelming and unnecessarily complicated,” Vroom chief marketing officer Peter Scherr said in a statement. hurry.

“At Vroom, we make selling your car as easy as possible. Being part of the Super Bowl allows us to invite tens of millions of consumers to visit and get an instant price on their car,” a- “When someone is ready to sell, we collect the car and the consumer is paid…all from their home,” he said. No more meeting strangers, endless negotiating or being teased. What could be better?”

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