Publix launches “Quick Picks” online convenience store


Dive brief:

  • Publish and Instacart have joined forces to launch a local service with delivery in just 30 minutes, Instacart announced Thursday.
  • The service, called Publix Quick Picks, launched in September in Tampa, Florida, and is now available in all seven of the grocer’s states.
  • The introduction of Publix Quick Picks arrives just before the start of the holiday season and marks another grocer using Instacart for convenient white-label delivery within 30 minutes.

Dive overview:

Publix Steps Up Online Convenience Offerings As Close Competitor Kroger Expands Florida Presence And Instant Delivery Businesses Grow In The United States

Publix Quick Picks is available on Instacart Convenience Hub, which is part of the e-commerce business marketplace, and on the grocer’s delivery site. The service offers a variety of items, including fresh groceries, pantry items, household essentials, meals and snacks, and has a minimum order of $ 10.

So far, Publix has seen customers order a range of items with the express delivery service, including ready meals, fried chicken fillets, and sushi, as well as expected convenience items like sodas, candy and beer.

“Customer demand for convenience and speedy delivery continues to grow, and speed and selection have become fundamental to grocery e-commerce,” Chris Rogers, vice president of retail at Instacart, said in the ad.

Publix is ​​feeling some pressure as Kroger expands its e-commerce service in the home state of Publix Florida and rolls out its own in-store proximity delivery service. Kroger, which launched its Kroger delivery service in central Florida earlier this year, has ramped up that operation faster than expected and last month announced plans to enter South Florida with two facilities from smaller automated processing developed with a technological partner. Ocado which will allow a 30-minute service.

Instacart rolled out 30-minute delivery in May and since then has set up dedicated outreach services with grocery stores like Stop & Shop, Kroger and The Giant Company. These programs provide a way for grocers to manage replacement travel and impulse buying, as businesses like Gopuff and Dashboard expand their services powered by dark stores.

In addition to the new convenience service, Publix offers delivery and pickup via Instacart in all of its stores, and the delivery and pickup of liquor in six states.

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