Taboola signs a three-year ban –

NEW YORK, May 10, 2022 (GLOBE NEWSWIRE) — taboula ( TBLA), a global leader in open web recommendations, today announced a new three-year contract with Penske Media Corporation (PMC), one of the world’s leading independent media and information services companies that reaches a monthly audience of more than 310 million readers.

Under the agreement, PMC will now leverage Taboola stream, a seamlessly integrated feed that provides readers with personalized content for a more engaging experience, and video, in its family of websites. These sites include: Rolling Stone, Billboard, BGR, Variety, Indiewire, Hollywood Reporter, Deadline, Footwear News and TV Line.

The company will also use Taboola News, which will showcase PMC content in front of Taboola’s wide range of readers on mobile devices. With these Taboola offerings, PMC aims to increase engagement and audience on its sites, as well as provide new and innovative ways to drive monetization across its portfolio of websites. PMC has also taken advantage of Skim Links offers to help stimulate and open up new e-commerce opportunities. Previously, Taboola announced a long-term agreement with She mediawhich is part of PMC.

“As our readership grew, it was important to find a partner who could support our evolution in all respects. In Taboola, we’ve found a technology company that we not only trust, but whose comprehensive offerings keep our readers engaged and open up new avenues to grow our business,” said Craig Perreault, chief digital officer of PMC.

Adam Singolda, Founder and CEO of Taboola, said, “PMC has proven that it is a go-to destination for people passionate about the latest in entertainment, lifestyle and technology. Their vision is truly holistic and looks at growth from all angles and we’re grateful to fuel many aspects of it – from audience engagement to monetization and e-commerce. This long-term agreement is a testament to why publishers continue to choose Taboola for our unique technology and team of experts. »

About Taboola

Taboola powers recommendations for the open web, helping people discover things they might like.

The company’s AI-powered platform is used by digital properties, including websites, mobile devices and apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the world’s top digital properties including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.

Over 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, generating over 1 million monthly transactions each month. Major brands such as Walmart, Macy’s, Wayfair, Skechers and eBay are among the main customers.

Learn more about and follow @taboola on Twitter.

Disclaimer – Forward-Looking Statements

Taboola (the “Company”) may make certain statements in this communication that are not historical facts and relate to analyzes or other information based on forecasts or future results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect”, “estimate”, “project”, “budget”, “expect”, “anticipate”, “intend”, “plan”, “may”, “shall” , “could”, “should”, “believes”, “predicts”, “potential”, “continues” and similar expressions are intended to identify such forward-looking statements, but are not the exclusive means to identify such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in these forward-looking statements, including the risks set forth under “Risk Factors” in our statement. form registration. F-4 and our other filings with the SEC. The Company cautions readers not to place undue reliance on forward-looking statements, which speak only as of the date made. The Company neither undertakes nor accepts any obligation or undertaking to issue updates or revisions to any forward-looking statement to reflect any change in its expectations or any change in events, conditions or circumstances about which any such statement is made. based.

About Penske Media Corporation

Penske Media Corporation (PMC) is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million people. Since 2004, PMC has been a digital media pioneer and platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, SXSW, The Hollywood Reporter, Billboard, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media,, among others. PMC’s journalists and content creators deliver the most comprehensive news and information daily in their industries and areas of coverage, unrivaled in ambition, depth and courage. Based in New York and Los Angeles with additional offices in 14 countries around the world, PMC believes that businesses should not only be profitable, but also be forces for good. To learn more about PMC, our 2% Foundation and our portfolio of brands, please visit:

Dave Struzzi
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