US Marketing Giant Trailer Park Group Buys White Turtle Studios – Deadline
EXCLUSIVE: US marketing giant Trailer Park Group has made its debut in India with the acquisition of Mumbai-based creative agency White Turtle Studios.
White Turtle was founded 10 years ago by Ankit Bhatia and Avinash Rajan and has since developed expertise in creative, design, production and strategy.
The 140-employee agency has partnered with Amazon Prime Video for the past six years, at a time when the streamer has deepened its push into the territory.
After the acquisition, Bhatia and Rajan will continue to co-lead White Turtle, reporting to Trailer Park CEO Rick Eiserman.
Trailer Park is responsible for some of the world’s most recognizable marketing campaigns, including the likes of stranger things and Marvel Avengers.
He has worked with Amazon Studios, Disney, HBO, Netflix and Xbox and now wants to break into the Indian market.
“Many of our long-time studio and streaming customers have requested additional support in APAC and this is a critical step in really putting Trailer Park Group on the map in India, as well as across the region. Asia-Pacific at large,” Eiserman said. “Ankit and Avi have built an incredible team and company delivering cutting-edge creative work for global and local clients.”
Bhatia called Trailer Park Group “an ideal partner in terms of commitment to creativity, people-oriented approach and vision for growth.”