Whip Media Inks Reaches Deal With Digital Product Placement Firm Ryff – Media Play News

Stephanie Prange

Whip Media, an enterprise software platform and data provider for entertainment organizations, announced that Ryff, a technology company specializing in dynamic digital product placement, will use its consumer insights and data from commitment to develop targeted product placement opportunities for its brand partners.

Using CVM Insights, Whip Media’s proprietary data solution, Ryff will gain access to audience insights, allowing the Los Angeles-based company to better help brands aiming to place their products and messages in films, TV shows and advertisements to target audiences. Ryff’s Placer platform locates the right placement opportunity for clients looking to showcase their products on screen, according to a statement from Whip.

“Ryff’s distinctive and market-leading technology – allowing brands to digitally overlay their products directly onto content – will only be enhanced by audience data from Whip Media,” said Tara Alexander, vice president of management. of Whip Media’s global corporate accounts, in a statement. “The pairing will help Ryff customers reach the viewers they want faster and easier.”

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Whip Media’s real-time viewing and engagement data covers more than 4 million TV episodes and movies across 130 countries and 1,900 platforms, according to the company.

“Having access to Whip Media’s global data and global audience panel of over 20 million viewers will provide our business with critical audience insights – including age and gender dynamics for certain content – to better engage audiences and grow our business,” Ryff’s CEO said. Roy Taylor in a statement.

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